by Kairat Moldashev | Jan 2, 2026 | Blog
When using a quantitative approach, the researcher must quantify the factors or concepts under investigation in order to apply statistical methods of analysis. Quantitative research typically follows a clear structure and a sequence of steps. This approach can be...
by Kairat Moldashev | Jan 2, 2026 | Blog
Research planning is influenced by the choice of approach. There are three research approaches: quantitative, qualitative, and mixed methods. Here I use the term approach rather than method, because method has a narrower meaning and is often used to refer to a...
